Branding, Marketing and websites

Branding and marketing

"Save our planet... on the way to work"
"What will it take to get you out of your car?"
"A healthier way to work"

Getting the right travel plan brand and marketing your message extensively and persistently is essential for a successful travel plan. Every organisation has its own individual culture and it is important that any brand should reflect this.

Some marketing tips

Be sensitive about car use.
For example, "it is not about banning cars, but using them less frequently and choosing a green travel alternative from time to time instead".

The message of moderation is often effective. For example, "leaving your car at home one day a week can make a real difference (up to 20% reduction in traffic).

It is important to focus on the main benefits to staff such as improved health and reduced travel costs.

Finally, humour works very well.

Websites
Putting green travel information on your organisation's website or intranet is an effective way of communicating a positive message to staff. Websites can include a host of motivational information including the health and cost benefits of green travel for staff, testimonials from staff members, maps of on-site facilities and personalised information about the best ways of green travelling to your site.A green travel website is highly recommended

How can we help?
We have worked with a local marketing firm to create tailor-made travel plan brands for organisations, and a range of marketing materials such as email templates, leaflets, posters and websites.

See an example of publicity for one of our own Change your World campaigns below.

Attachment	Size
Change our World campaign.pdf	132.77 KB